Invalid address data can cause a number of issues for businesses, including the inability to deliver important mail. It can also cause problems in other parts of the business. For example, a poorly-formatted address can cause dispatchers to send service personnel to the wrong location, which can cause an internal investigation and negatively impact customer experiences.
In addition to customer and carrier frustration, erroneous addresses can lead to lost shipments and other unexpected costs. Not only can shipments go undeliverable, they can also result in buyer remorse, leading to lost sales. In some cases, erroneous addresses even result in packages being returned to the shipper, ending up in the wrong hands.
While most companies never calculate the costs associated with bad data, the effects are far-reaching. Not only can bad data damage your revenue, but it can also cost you material and packaging costs. Sending mail to undeliverable addresses wastes materials, which include paper, envelopes, and postcards.
The cost of incorrect address data is huge. Even a single incorrect address can eat up a company's profits. The USPS estimates that incorrect addresses cost businesses $20 billion dollars per year.
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