A powerful API can help prevent fraud and ensure your online transactions are secure. For example, an address validation API can provide standardized and reliable addresses to your customers. This is especially useful for financial services companies, as they often use personal information to run background checks or credit checks. If the address is incorrect, these checks will be invalid.
This API is also essential for e-commerce companies, as many of them need to deliver their goods to many different addresses on a daily basis. Mailing to the wrong address could result in missed deliveries or refunds, so it's critical to ensure that your customers provide correct addresses.
The API from Experian allows you to customize address verification while integrating with your existing technical environment. This helps you keep quality data and foster high customer satisfaction. In addition, it allows you to verify addresses in real time, which improves your email campaigns and mailpieces. It also ensures that only accurate addresses make it into your database, reducing bounce rates.
A proper address validation API should also return the deliverability status and detailed information about the addresses. It should also provide recommendations for correction or invalidation. It is important to use an API with trusted servers to guarantee maximum security.
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